What Is Geo Location Targeting Location-based advertising, often known as location-based marketing, is a form of highly tailored and targeted...
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Google Negative Keywords | How To Build It Strategically
Creating a negative keywords list is very often the most underrated part of creating and optimising a Google Ads campaign....
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Google Ads Keywords Match Types | How To Optimise Them
Keywords match types are essential to ensure that you target the right kind of users in your sales funnel, and...
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Google Ads Copies Guide | Basic To Advanced | What To Take Note Of
In today’s session, we will cover all the different verticals and grounds for creating a successful Google Ad Copy. Here...
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Complete Guide To Keywords Research | Navigating The Interface
If you have read the previous article on understanding keywords intent, you should now have an understanding on: The different...
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Complete Guide To Understanding keywords intent | Top Tips To Take Note Of
The importance of targeting high intent keywords:Put it this way: without a clear understanding of keyword intent, you would certainly...
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What Is Search Engine Optimization and What Does It Comprise Of?
Table of Contents What is Search Engine Optimisation (SEO)? Search engine optimisation (SEO) is a way of getting highly targeted...
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10 Key Reasons Why There Are 0 Conversion In Your Google Ads Account
Gone are the days where digital marketing is really all just about installing 1 conversion tracking code. In this day...
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What is Search Engine Marketing – Key differences between SEM and SEO
The term: “Search engine marketing” used to comprise of both Pay Per Click marketing and Search engine optimisation. However, overtime...
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Understand All These SEM Metrics Before You Start Investing In Digital Marketing
If you are like many of the marketers out there, you would probably have many campaigns running concurrently, and guess...
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